The three S’s – simpleness, sociability, and security – tend to be a good base for just about any dating website. So just why can it feel like so many websites are mysteriously missing out on them off their company programs?

Enter LikeBright, another dating website started in Seattle whose goal is to purge deception through the online dating scene. Its a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined in order to meet single milfs it. The trio came across while their studies at Harvard, and decided to receive LikeBright this season included in the TechStars, an organization that phone calls it self the “#1 startup accelerator on the planet,” plan in Seattle.

Their aim, as told Aislyn Green of, is not difficult: “LikeBright is actually a TechStars Seattle startup trying to generate dating simple, social and not harmful to ladies.” Females every where – and lots of males – complain concerning the decreased confidence and rampant sleeping that affects online dating services. For many, it really is come to be these problematic they’ve abadndoned online dating sites entirely in favor of returning to the traditional ways of online dating that they’d as soon as refused, like meeting through buddies or at social events. LikeBright aims to fight this issue by “creating a dating layer on fb to help females meet men and women through the individuals they believe.”

The determination for LikeBright originated in personal experience. Sonya ended up being powered by a want to help their feminine pals browse the sometimes-dangerous realm of online dating sites, and wished to spot emphasis on the difficulties, frequently dismissed, that ladies love in relation to searching for love online. Ron, a regular traveler, was impressed to produce a website that found their nomadic needs, and Nick discovered for the value of fulfilling a night out together through some body you count on whenever a lady pal introduced him to his gf.

Before building your website, the trio performed 50 real time interviews with women who wished to discuss their unique experiences with online dating sites. The replies they was given ranged from the humorous on the horrifying, like “every thing appeared great. And he asked me easily smoked meth” and “He was 11 and I was required to drive him home. He previously walked all the way across town.” Determined that the world lacked a dating web site that sets females very first, LikeBright was born.

LikeBright is actually focused on producing a host built on the 3 S’s. Joining the site is simple: it can take half a minute to sign up via Twitter Connect. This site encourages sociability through providing people a social framework for singles they see and letting them connect with friends – affixed or otherwise not – on the internet site. And it’s safe: females are able to use LikeBright anonymously, and each guy on the website is actually vouched for.